Benefits of Video for Marketing Real Estate

WHY VIDEO MARKETING MATTERS

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Boost Inquiries

Listings with video receive 403% more inquiries than those without.

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Meet Buyer Expectations

85% of buyers & sellers prefer working with an agent who uses video.

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Community Insights

86% of homebuyers use video to research neighborhoods, while 70% rely on it for virtual home tours.

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Enhance SEO & Visibility

44% of buyers start their home search online. Video improves search rankings and helps you stand out.

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Engage More Buyers

39% of buyers use sites with embedded video, and 56% find it “very useful.”

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Drive More Traffic

Pages with embedded video get 157% more organic search results than those without.

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Since the human brain processes visuals faster than text, a quick video makes it easier for agents to get their message across. 94% of them agree that video is one of the most useful real estate video marketing tools for them as it has helped their clients gain a better understanding of the properties on offer.

According to surveys by NAR 44% of homebuyers start their home search online while 73% of the fire and sellers like working with real estate agents who use video. Properties listed with videos get 4x the inquiries of properties listed without video.

Videos convey emotions more powerfully. The visual and audio elements of a video work together to increase impact and the viewer retention. Emotion is the main entry point to achieving engagement among viewers.

If you are not using video to market your listings – you need to be here.

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Benefits of Video for Marketing Real Estate

The Power of Video Marketing in Real Estate